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1 BERNSTEIN, David CREATIVE ADVERTISING : for THIS you went to Oxford? ... First Edition, SIGNED BY AUTHOR, selling in London.
Published by The Creative Business, undated. First Edition was Longman 1974. 
Hard cover, small 8vo. Rare title, particularly in this edition, published by the author's own product development consultancy. ISBN 0582450365. Condition: FINE, in FINE unclipped dust jacket. INSCRIPTION BY AUTHOR on front endpaper: "To Harold, Here's hoping we both do several laps, best wishes, David, 28/3/79". David Bernstein wrote the jingle "The Esso Sign means Happy Motoring" and has had the distinction of having one of his plays interrupted on television by one of his own commercials. Packed weight 600g. 
Price: 98.50 GBP
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2 HADLEY, Peter / Bovril THE HISTORY OF BOVRIL ADVERTISING by Peter Hadley.
Published by Bovril Ltd., undated, believed 1970. 
Hard cover, folio size, spiral binding enclosed by a laminated board cover, 111pp. First Edition. Condition: cover VG-; slight damage to spine extremities; foxing on title page; contents otherwise FINE; no d/j (probably as supplied). Packed weight 1100g. 
Price: 7.75 GBP
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3 MILNE, Marjorie Bruce (Editor); G. A. ADAMS (Art Editor) FUTURE BOOKS Vol. IV : Transformation
Published by Collins, London, undated but almost certainly 1946 or 1947. 
Hard cover, folio. First Edition. This book contains just about the most superb collection of early postwar adverts we have ever seen, and most of them are in colour (including a real beauty for the Sunbeam Talbot 2-litre). Also included are these beautifully illustrated (again in colour) articles: Australia's New World by Douglas Brass; Who Runs the Labour Party? by a Member of the Party; Design - its Place in Modern Industry (illustrated with 8 pages in colour); Sleeping Sickness & its Cure, by Dr. Stephen Taylor and Miss Phyllis Gadsden; Bellet in the Soviet Union, by Iris Morley; Reuters, by Compton Mackenzie; Empire Electrical: G.E.C. - a king pin in Britain's export drive; United Italy - fiction or fact?; Eton College, by Walter Hamilton, until recently Master in College; and more. Condition: externally VG+; contents FINE; no d/j. Packed weight 900g. 
Price: 19.95 GBP
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4 WELLS, William; John BURNETT; Sandra MORIARTY ADVERTISING : PRINCIPLES AND PRACTICE ... Third Edition, selling in London.
Published by Prentice Hall International Edition, 1995. First Edition. 
Large paperback, quarto, 813pp. ISBN 0133152197. Condition: VG. Packed weight 1800g. 
Price: 14.95 GBP
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